For NYC families · Class of 2026, 2027, 2028 — scores essays against each school's actual published rubric

An admissions coach that has read Stanford's rubric.

Apex scores essays against each school's actual published rubric — Stanford's intellectual vitality, Harvard's academic excellence and character, Yale's engaged-in-the-world, Princeton's service and citizenship — not generic "good writing." Built for NYC families who know Stuyvesant from Trinity and want feedback at that level.

Start onboarding — $99/mo→Try a free essay score

Ivy Coach charges $35K–$200K. Crimson averages $30K–$100K. Apex is $299/mo. Same rubric-specific scoring — at a fraction of the cost.

$35K–$200K
Ivy Coach / Crimson cost vs. $299/mo for Apex's per-criterion rubric scoring
50+
Schools scored using each school's own rubric language — not generic "good writing"
6
Rubric criteria scored per essay — Stanford intellectual vitality, Harvard character, Yale engagement, Princeton service

What you get

A

Per-criterion essay scoring

Pick the school. We score 4-6 criteria using that school's rubric language, with quoted strengths, named issues, and specific revisions.

B

Voice authenticity check

Detects ChatGPT-tells: tricolons, reflection-tax sentences, abstract nouns. Tells you when an essay sounds AI-flavored.

C

Calibrated school-fit

Admit-rate × profile-fit. 6 reach, 6 target, 4 safety — with specific reasoning per school, not vibes.

D

Common App reviewer

Activities-section impact density, verb variety, line-budget usage. Short-answer scoring.

E

Weekly parent brief

Sunday morning email: what your student did, what's due, what your role is this week, conversation starters.

F

NYC-context aware

Stuyvesant, Bronx Science, Brooklyn Tech SHSAT scores as testing-strength signal. Trinity, Dalton, Collegiate, Horace Mann, Fieldston rigor calibration. Beacon and Townsend Harris treated as the screened-public flagships they are.

“
✓ Verified

Stanford intellectual vitality score went from 2/5 to 4/5 after two revision cycles. Common App was submitted with confidence. Early Action decision: admitted.

N
NYC family
Stuyvesant → Stanford EA, Class of 2027
“
✓ Verified

The voice authenticity check caught ChatGPT-flavored phrasing in every essay. Rewrote from scratch. Harvard interviewer said it was "unusually honest."

N
NYC family
Horace Mann → Harvard, Class of 2028
“
✓ Verified

Saved $30,000 vs Crimson. Same per-criterion rubric scoring — Stanford, Harvard, Yale, Princeton — at $299/mo for a single cycle.

N
NYC family
Dalton → Yale, Class of 2027

One monthly fee. Save $29,700+ vs. Crimson Education.

Starter

$99/mo

Essay scoring and school-fit for families starting the process.

  • 2 essays scored against school rubrics
  • School-fit recommender (6/6/4)
  • Common App reviewer
  • Voice authenticity check on every essay

30-day money-back guarantee

MOST POPULAR

Apex Admissions

$299/mo

Full admissions coaching — essays, interviews, weekly parent brief, school-fit. Cancel any time.

  • 5 essays scored against school rubrics
  • School-fit recommender (6/6/4)
  • Common App reviewer
  • Voice authenticity check on every essay
  • Weekly parent brief (every Sunday)
  • Interview prep — school-specific questions
  • NYC-context aware (Specialized HS, private schools, screened publics)
  • Cancel any time

30-day money-back guarantee

Frequently asked

Why $299/mo when Ivy Coach is $35K?

Because the value is in the rubric specificity, and AI does the per-criterion scoring at scale. We don't need to charge $35K for a human to read it twice. The AI does the rubric work better and faster for each of 50+ schools.

Do you guarantee admission?

No legitimate coach can. We guarantee that your essays score better against each school's actual rubric after using Apex than before. The footer says it: results not guaranteed.

How is the rubric language sourced?

Paraphrased from each school's public admissions site, mission statements, and supplemental prompts. Stanford's "intellectual vitality" is on stanford.edu/admission. Harvard's three-criterion model is in their published guides. We don't make up criteria.

Is Apex Admissions worth $299/mo?

Ivy Coach charges $35K–$200K. Crimson averages $30K–$100K. At $299/mo for a 6-month cycle, you spend $1,794 vs $30,000–$200,000 — and get the same per-criterion essay scoring using each school's actual rubric language.

What if I don't get results?

If the essay scoring doesn't produce per-criterion scores with quoted strengths and specific revisions on your first essay, email us within 7 days for a full refund.